You’ve probably heard the saying, “You only have one chance to make a first impression.” This is true in the real estate market, too. First impressions matter more than ever. The competitive real estate market must showcase properties to attract potential buyers and renters.
As a busy agent, posting high-quality photos and real estate aerial photography in Philadelphia online is the first impression you need to boost your business. Take a look at a few techniques to enhance your photos for maximum impact.
Why Do Quality Photos Matter?
Everyone has a camera on their mobile devices today. Technology has given us convenient tools right in the palm of our hands. Plus, the real estate market, just like every other market, has evolved into the digital world. Remember a time when you didn’t even imagine buying a car online? Well, now you can and the initial home-buying process happens online, too.
Most property searches start online with potential buyers and renters deciding whether or not they want to move forward based on the online photos. It's hard to believe this could be a deal-breaker, but it is. High-quality, properly edited photos not only attract more viewers but show them that you are an experienced real estate professional. A picture is worth a thousand words, so take the time to highlight the best features, create a welcoming atmosphere, and get the sale.
Technique 1: Adjust Brightness and Contrast
Transform a dull, dark photo into a vibrant and eye-catching one with brightness and contrast. In photography, lighting is very important. One of the most simple and effective editing techniques is adjusting the brightness and contrast.
Start by increasing the brightness so that the entire room is visible in the photo. Next, adjust the contract to add depth and make the colors pop.
Technique 2: Correct Color Balance
It's important to make sure that the colors in the photos accurately represent the colors throughout the home. Things like wall color, appliances, and cabinets are important to potential buyers.
Sometimes, indoor lighting will cast a yellow or blue tint on your photo or if there is overhead lighting, the colors can appear muted. Professional cameras, mobile smart devices, and software include photo editing software, and easy-to-use tools designed to correct these differences.
Technique 3: Enhance Sharpness
Details and textures are defined by the photo's sharpness. Use the sharpening tool in your editing software to make images crisper and enhance visual clarity.
Pay close attention to unique features throughout the home, like architectural features, fireplaces, and beautiful landscaping.
Technique 4: Use High Dynamic Range Imaging (HDR)
One technique that is a powerful tool in real estate photography is High Dynamic Range Imaging (HDR). This is a technique that takes multiple shots at different exposure levels and then blends them into a single photo.
This technology guarantees that both bright and dark areas are perfectly exposed and capture the full range of light and color.
Technique 5: Remove Clutter To Enhance Spaces
A secret tool that real estate professionals use when taking photos and staging a home is, “less is more.” A clean and uncluttered photo gives potential buyers the ability to imagine living in the space.
This is where editing tools come in handy, yet again. Remove any distractions like personal items, piles, stray cords, or minor imperfections on the walls and floors.
Get Professional Real Estate Photography Results
If you are looking for the highest quality photos to entice potential buyers, and if you are not experienced in the editing process, consider real estate photography servicing King of Prussia.
Our team of professionals is here to work with you to take and edit beautiful photos for maximum impact. Contact us today.
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